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Stoke-on-Trent is a city in Staffordshire, England, with a long pottery production and manufacturing history. However, Stoke-on-Trent has undergone a remarkable transformation in recent years, becoming a more diversified and dynamic economy that attracts investors from across the UK and beyond.

This blog post will explore why Stoke-on-Trent might be a rising star in the UK property investment market and the best areas to invest in buy-to-let properties in 2023/2024.

Stoke-on-Trent offers many advantages for property investors, such as:

  • Strong price growth: According to Savills, prime property prices in Staffordshire and Shropshire increased by 10.4% year-on-year in the second quarter of 2021. This is higher than the national average of 8.7% and reflects the high demand for quality homes in the area. Savills predicts prices will continue to grow by 24% over the next five years, making Stoke-on-Trent a lucrative market for capital appreciation.
  • Affordable entry point: Despite the rising prices, Stoke-on-Trent still offers good value for money compared to other regions. The average house price in Stoke-on-Trent was £214,000 in  which is lower than the UK average of £266,000 and much lower than the London average of £510,000. This means investors can enter the market with a lower initial outlay and enjoy higher rental yields.
  • Diverse property types: Stoke-on-Trent has many property types to suit different tastes and budgets. Whether you are looking for a charming Georgian townhouse in Shrewsbury, a modern detached house in Trentham, or a spacious apartment in Stoke-on-Trent City Centre, you can find it in Stoke-on-Trent. You can also find opportunities to renovate or convert historic buildings into unique homes or commercial spaces.
  • Growing population and economy: Stoke-on-Trent has a population of over 1.1 million, expected to grow by 6.3% by 2038. This means there will be more demand for housing in the future, especially from young professionals and families. Stoke-on-Trent also has a vibrant economy, with sectors such as advanced manufacturing, engineering, digital technology, and tourism contributing to its growth. The city hosts international companies such as JCB, Michelin, Alton Towers, and bet365, as well as two universities and several colleges.
  • Excellent connectivity and lifestyle: Stoke-on-Trent is well connected by road, rail, and air, making it easy to travel within the city and beyond. The M6 motorway runs through the town, linking it to Birmingham, Manchester, Liverpool, and London. The West Coast Main Line also serves several stations in Stoke-on-Trent, offering fast and frequent trains to major cities. Birmingham Airport is only an hour away by car or train for international travel. Stoke-on-Trent also provides a high quality of life, with stunning natural scenery, cultural heritage, leisure facilities, and good schools.

Where to Invest in Stoke-on-Trent?

Stoke-on-Trent is composed of six towns:

Hanley (the city centre ST1)

Hanley is the bustling commercial and cultural hub of Stoke-on-Trent. It offers a vibrant mix of shops, restaurants, bars, theatres, cinemas, museums, and galleries. Hanley is currently undergoing major regeneration projects to enhance its landscape and attract more visitors and residents. With a variety of property types available, from modern apartments to Victorian terraces, Hanley is an ideal investment opportunity for those targeting young professionals and students who want to live near the city center amenities.

Here's the table showing the number of properties sold each month in the ST1 postcode area during 2022:

MonthNumber of Properties Sold
Jan299
Feb379
Mar407
Apr395
May300
Jun321
Jul362
Aug377
Sep354
Oct334
Nov375
Dec323

Here's the table displaying the distribution of property types sold in the ST1 postcode area during 2022:

Property TypeNumber of Properties Sold
Semi-Detached1302
Detached1221
Terraced1129
Flats/Maisonettes365
Other209

Here's the table providing summary statistics for property prices in the ST1 postcode area during 2022:

StatisticPrice (£)
Count4,226
Mean£310,377.80
Std Dev£2,089,294
Min£1,500
25%£146,000
Median£212,000
75%£299,712.50
Max£122,789,028
NOTEWORTHY: A property located at 2 Bridgewater Court, Stoke-on-Trent, ST1 4AG was sold for £1,500 on 2022-02-04.

Burslem (the mother town ST6)

Burslem is known as the "mother town" of Stoke-on-Trent and has a rich industrial heritage. It is undergoing significant regeneration efforts to revitalize its economy and attract investment. Burslem offers a range of property types, including Victorian terraces and modern apartments. It is an ideal area for investors looking for affordable properties with potential for growth.

Here's the table showing the number of properties sold each month in the ST6 postcode area during 2022:

MonthNumber of Properties Sold
Jan92
Feb95
Mar127
Apr66
May98
Jun89
Jul81
Aug92
Sep88
Oct81
Nov97
Dec75

Here's the table displaying the distribution of property types sold in the ST6 postcode area during 2022:

Property TypeNumber of Properties Sold
Terraced516
Semi-Detached338
Detached139
Other50
Flats/Maisonettes38

Here's the table providing summary statistics for property prices in the ST6 postcode area during 2022:

StatisticPrice (£)
Count1,081
Mean£137,766.40
Std Dev£90,067.97
Min£2,895
25%£82,500
Median£120,000
75%£165,000
Max£1,420,000
NOTEWORTHY: In the ST6 postcode area, a property located at 24 Hurricane Grove, Stoke-on-Trent, ST6 5XJ was sold for £2,895 on February 25, 2022.

Tunstall (the northern town ST6)

Tunstall is a northern town in Stoke-on-Trent with a rich industrial history. It offers affordable properties and has great potential for growth. Investors can find a mix of property types, including terraced houses and apartments. Tunstall is an ideal area for those looking for good value for money and opportunities for long-term investment.

Stoke (the railway town)

Stoke is the original town of Stoke-on-Trent, where the railway station and the university are located. It is also the site of the former Spode pottery factory, which is being redeveloped into a mixed-use complex that will include residential, commercial, and cultural spaces. Stoke offers mainly terraced houses, with some apartments and semi-detached houses. It is ideal for investors who want to target commuters and students who wish to live near the transport links and educational facilities.

Fenton (the forgotten town ST4)

Fenton is a town in Stoke-on-Trent that offers affordable properties with good potential for growth. Investors can find a mix of property types, including terraced houses and apartments. Fenton is an ideal area for those looking for value for money and long-term investment opportunities.

Here's the table showing the number of properties sold each month in the ST4 postcode area during 2022:

MonthNumber of Properties Sold
Jan79
Feb101
Mar106
Apr89
May106
Jun100
Jul104
Aug113
Sep86
Oct123
Nov103
Dec105

Here's the table displaying the distribution of property types sold in the ST4 postcode area during 2022:

Property TypeNumber of Properties Sold
Terraced560
Semi-Detached324
Detached138
Flats/Maisonettes138
Other55

Here's the table providing summary statistics for property prices in the ST4 postcode area during 2022:

StatisticPrice (£)
Count1,215
Mean£160,713.10
Std Dev£139,856.00
Min£20,000
25%£85,750
Median£125,000
75%£195,000
Max£2,545,590

Longton (the southern town ST3)

Longton is a southern town in Stoke-on-Trent that also offers investment potential. It has a mix of property types, including terraced houses, apartments, and semi-detached houses. With its convenient location and diverse housing options, Longton is a good choice for property investors.

Here's the table showing the number of properties sold each month in the ST3 postcode area during 2022:

MonthNumber of Properties Sold
Jan72
Feb65
Mar87
Apr79
May74
Jun84
Jul91
Aug99
Sep76
Oct70
Nov69
Dec81

Here's the table displaying the distribution of property types sold in the ST3 postcode area during 2022:

Property TypeNumber of Properties Sold
Semi-Detached500
Terraced215
Detached176
Other33
Flats/Maisonettes23

Here's the table providing summary statistics for property prices in the ST3 postcode area during 2022:

StatisticPrice (£)
Count947
Mean£189,537
Std Dev£554,180.60
Min£30,000
25%£120,000
Median£155,000
75%£200,000
Max£16,993,120

Attribution: Data sourced from the UK's Land Registry public dataset for property sales in 2022.

Disclaimer: While every effort has been made to ensure the accuracy of the data provided, we cannot guarantee its accuracy, completeness, or relevance. The data is provided "as is" without warranty of any kind. Any reliance you place on such information is strictly at your own risk.


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